How to Advertise a Discord Server: A Complete Guide

Table of Contents

Discord is now one of the dominant applications for communities to further their discussion and collaboration in the online space. Although this guide focuses primarily on gaming Discord communities, the tips below have relevance for any niche interest discussion boards and communities, be they of the crypto type or any other interest. Finding ways to advertise your Discord to other likeminded people is a very important part of managing a server and today, we will highlight the best approaches that can be employed in this.

1. Take advantage of the available Social Media Platforms

Discord server advertising is best done through social media as it is one of the most valuable resources for marketing in general. By active accounts use in platforms such as Twitter, Facebook, Instagram, and even TikTok, you can reach people. Here’s how you can use social media to advertise your Discord server:

Create Engaging Content: Post engaging and relevant information in relation to your server’s topic. Whether the posts are memes, a brief on what is going on in the world, or hints about what is coming next, the aim is to build up a buzz about what is to come.
Use Hashtags: Tagging is useful in that the relevances hashtags will increase visibility. For instance, if you are operating a crypto niche-based Discord community, tag it with hashtags such as #crypto, #cryptotrading or #blockchain.
Cross-Promote: Share your discord invite link in your bio or in your post. Engage your followers and get them to move to join the official discord chats for more extensive communication.

2. Join Discord Listing Sites

Many websites offer to promote your server for free or for a small price and an example that we had seen was disboard.org. There is a difference as some of these listing sites are unique websites focused on connecting people with new servers by categories. Some popular sites include:

Disboard.org
Top.gg
Discord.me

When putting your server on those platforms ensure that you complete your server information properly, explain what your server all about and why anyone should join it. Also, correctly select the category so that the server is seen by the target audience in your case.

3. Collaborate with Other Servers.

Discord servers are mutual to promote each other which can benefit both parties in reaching other unique groups of people. You might also find other communities with similar interests and needs and tell them about your server, promoting the channels you’d like your members to join.

Cross-Promote with Larger Servers: Seek out bigger servers in your market segment that permit reciprocation. Some communities have channels which the members of that particular community are allowed to post a advertisement their own community.
Host Events or Giveaways: Co-ordinate with other servers to host events, raffle or contest. This promotes interactivity, and can result in enhancing server visibility.

4. Use Paid Advertising

Part of using ads is that you can target people that are physically located in specific locations and could be interested in increasing the growth of their servers quickly. There are several paid options you can use to target a specific audience:

Facebook and Instagram Ads: It will enable you to target your advertisement for highly-selected category after defining the demographic characteristics, interests, and behaviors of the target group. So by using this it can target those users who may likely to be interested in joining your Discord community.
Reddit Ads: The groups of subreddits are diverse on Reddit. Subreddits represent communities interested in particular subjects and you can advertise your Discord server within these forums.
Google Ads: When using Google Ads you are able to target individuals who are actually searching for Discord servers in their area of interest or any related subject matters to your server.

5. How to Make an Interesting Server Invitation

Your Discord server invite is the first thing that sort of customers would see on the platform, so it will need to be as enticing as possible. Here are a few tips to improve your server invite:

Write a Clear Server Description: Introduce your server in a nutshell, the type of communities it serves and persuasively convince people to join your server.
Highlight Benefits and Features: If your server has something unique, be it video, article, contest, meeting, or discussion with a specialist, that should also be said in the server description.
Use an Attractive Banner: That means if you want more people to join your server, having a more eye-catching discord invite will always be helpful. Ensure you create the banner to be put on the server to be presentable, and preferably should reflect the theme that the community depicts.

6. Engage with Your Community

After getting new members on board, it is very important to retain those members. People who are active and who pay attention to a product are more likely to refer it to others such as your server. Here’s how to keep the momentum going:

Host Regular Events: Take turns to allow members to foster relationship with each other through conducting things such as game nights, AMA sessions or community discussions that would encourage new signups.
Create Polls and Feedback Channels: Increase engagement by enabling its participants contribute to the general running of the server. Like I said, feedback and polls not only create activity but also instill membership value.
Reward Active Members: Encourage members that are affirmed to contribute positively during on line activities. This can be of great help to have people maintain loyalty at the gym and also motivate other people to be more active.

Conclusion

Promoting a Discord server entails the need to get to your target users and ensure you have a healthy community of users in the end. You can list your server on some of the most visited sites, ask for people’s cooperation, and buy ads; in addition to that, you should come up with a powerful invite for your channel. You shouldn’t leave the members of your community untouched and without incentives in order to keep them motivated seeing they are participants in your server.

However, as you will learn right now, maintaining a Discord server and growing it to achieve the desired level of activity is possible within a few weeks.

Disclaimer: The content provided reflects the authors personal opinions and is influenced by current market conditions. Conduct thorough research before making any cryptocurrency investments. The author and the publication are not liable for any financial losses you may incur.