Launching a crypto project is a responsible move that requires knowledge about the industry and a good plan. Many investors consider this industry a good opportunity to ensure a passive income. Bitcoin, Ethereum, and other altcoins have become involved in many sectors, not just eCommerce. Today, you can even find crypto casino sites allowing players to make deposits and withdrawals this way.
However, it would be unfair to represent this business field as safe. The value of each coin regularly goes up and down, and the competition is pretty tough. You can’t even imagine how many individuals and groups of people are trying to achieve the same.
To succeed, you must pick the most successful tactics for launching such a project. Here are the best ones you can currently use!
Before Everything: Ensure a Stable Beginning of the Journey
As a responsible person, you need to start by giving answers to a few essential questions:
- Why is your project valuable, and which problems does it solve?
- Who needs your project? (determining the target audience)
- What are your long-term goals?
Based on answers to these questions, it will be much easier to establish a good business and marketing plan. Thanks to advanced technology, implementing your plans is much easier, but keep in mind that such an opportunity is available to everyone. So, apply the strategies below!
Strategy 1: Create a Community on Social Media
Social media is an excellent tool for any business. It lets entrepreneurs easily reach their target audience. However, creating a community of crypto enthusiasts is challenging. Instead of using Instagram or Facebook, the most popular platforms, we recommend focusing on Discord and Telegram.
Discover has 200+ million active monthly users, while Telegram connects more than 900 million of them. These social media networks are great for fostering a sense of belonging. You can connect with supporters, users, potential partners and investors around blockchain and crypto projects.
Steps to Build Your Community:
- Structure your channel for better-organized discussions.
- Organize AMA sessions with everyone participating in your project. Invite guests on time.
- Think of a reward scheme for every member who actively participates in the community.
- Share exclusive content and project updates to keep your community engaged.
Strategy 2: Invest in Content Marketing
Distributing valuable content through different forms of content always pays off. You should use blog posts and videos or even launch a podcast to introduce your project to everyone. This is, actually, the first opportunity for the eventual users and investors to interact with the project itself.
However, such a strategy requires a high level of creativity. Gather your team and think of something that will grab everyone’s attention. The storyline of your content can be awesome, but if the way you represent it is terrible, you won’t experience any benefits.
Strategy 3: Token Giveaways
We don’t know what type of crypto project you exactly plan to start. However, most startups with the same intention decide to distribute free tokens to a specific group of people. This is one of the most amazing promotional strategies of all. You are, metaphorically, getting beta testers of your project that will send you feedback on whether something should be changed or fixed.
Also, coin giveaways boost your project’s brand awareness and give you word-of-mouth promotion (recommendations, shares on social media), which are essential for the beginning of any crypto project.
Strategy 4: List on Popular Crypto Exchanges
The criteria of crypto users have gone up. Their expectations have never been stricter. Your project will hardly succeed in making progress if it isn’t simple to use and accessible for an average user.
List your crypto project on popular crypto exchanges such as Uniswap, Kucoin, and Binance. By doing so, you are providing liquidity and accessibility to your tokens to a large number of people. They can easily buy, sell, and trade your cryptocurrencies.
Strategy 5: Connect with Crypto Media
There are all sorts of media houses out there that are focused on a specific topic or market. Crypto and blockchain aren’t an excuse. You can get your project featured in crypto publications like Benzinga, Yahoo Finance, Cointelegraph, etc.
All the mentioned brands get millions of visitors per month. Putting your project in front of a mass of people can only positively impact your success path. Logically, this sort of promotion isn’t cheap, but it can drastically pay off in the long run.
Conclusion
All the above-mentioned strategies will help you connect with users, partners, and investors. The goal is to get in touch with crypto enthusiasts who will show interest in your project in different ways. Later, you can focus on educating people and expanding your target audience to various groups of potential users.
Remember, everything starts with a good plan, an even better plan B (if something goes wrong), positive thoughts within the team, and hard work. We are sure you will make it!